The Very Important Thoughts Of Jami

The incredible wisdom, wit and observations of Jami.

Wednesday, March 04, 2009

Jami Will Stop the World, and Eat a Hershey's Bar

Is anyone else of my generation (by which I mean people who, when you ask them "What's the flux capacitor?" respond with "The flux capacitor is what makes time travel possible") disturbed by the fact that our beloved music is now making its way in hideous soft-rock form to television commercials? Today I was faintly horrified to hear "Melt With You" in a Hershey's commercial, sounding like something I'd hear in a dentist's waiting office. Argh! No! Wrong! This song isn't about chocolate, even really good chocolate, which I'm not willing to say that Hershey's is. I still have an issue with their reformulation of Special, but I digress. "Melt With You" is about that overwhelming infatuation-LUV you get when you're starting to fall for someone and the world is totally filled with possibility. "Moving forward using all my breath - making love to you was never second best . . ." "There's nothing you and I won't do. I'll stop the world and melt with you" NOT ABOUT CHOCOLATE. It was one thing when the Boomers' music played cheerfully in the background of commercials because those weren't the specific words that called to our souls in our formative years. That was just some old music that our parents dorkily bopped along to in the car while driving us to our various lessons. But it can't be happening to us. Rebel, my fellow 80's kids! Rise up and don't buy the products bastardizing our youth! Unless it's something you really, really want. And on sale.

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1 Comments:

  • At 7:18 PM, Blogger Jim McKee said…

    I suppose it's bound to happen to every generation, eventually.

    25 years from now, someone will be complaining about a Kanye West song being used in a Kellogg's Corn Flakes commercial.

     

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